If it is going to be a commercial league that is trying to generate fan interest or generate revenue, we should also be clear of that objective.
Those big-name deferrals are a major reason why the W.B.C. still lags significantly behind the international tournaments of other sports in generating fan passion and television ratings.
American teams need to win to generate fan interest, while Canadian teams don't feel the same pressure to invest in the on-ice product.
"We believe things like this that generate fan interest are good for the league," said Joel Litvin, the president for league and basketball operations.
"Any time we can add a new experience or create a new product, it generates fan exposure and enhances the product," said Shawn Tilger, the Flyers' vice president for marketing and communications.
Organizers (and ABC's advertising sales staff) are hoping to take a page from the Super Bowl, at which movie studios have often shown exclusive footage of big-budget summer movies to start generating fan interest.
There are two types of rivalries, the most obvious is divisional and the second is geographic, so there are two steps baseball should take in its new schedule to generate fan interest.
The car uses live driving data and artificial intelligence to generate fan fiction authorized by the Kerouac estate in the style of the famous novel.
Twenty years later Willie still generates fan mail from science fiction devotees both in America and around the world.
Transmedia content is designed to intensify our engagement and generate fan loyalties rather than offering the "least offensive option" available in a particular time slot.
Prince had the kind of stature that should generate fan interest for many years, said Meredith Rutledge-Borger, associate curator at the Rock and Roll Hall of Fame and Museum in Cleveland, comparing him with Michael Jackson and John Lennon.
