He has said often that he is not, repeat not, interested in generating entertainment, on the one hand, or enlightenment, on the other.
An inevitable result is that these dot-coms are growing increasingly serious about finding new ways to generate entertainment that is less like television and more geared to the Web.
And Robinson, trying to generate entertainment, treats a nuclear attack on the East Coast as if it were just another disaster, with little of the unique horror that such an event would unleash.
As ITV seeks to slash its costs in the brutal advertising recession and focuses on its cheaper revenue-generating entertainment programmes and brands, the days are clearly ending when the ITV1 schedule gives as much prominence and airtime to arts programmes as Bragg's South Bank Show enjoyed.
With Mr Clinton acquitted in his impeachment trial, Ms Lewinsky's book and television interviews seem likely to generate public entertainment and fees for her, rather than cause any political or legal controversy.
They're likely watching early entrants such as One Touch, a VR distribution company working on generating cinematic entertainment in VR.
Highlighting some of the reasons for this malaise, Crozier has pointed out that ITV Studios has not generated an international entertainment hit since Dancing on Ice in 2006; while on the home front if Emmerdale and Coronation Street are stripped out only 16% of ITV's output is made in-house.
Home and entertainment generated $525 million in fiscal Q3 revenue.
Home and entertainment generated $593 million in fiscal third-quarter revenue, growing almost 12% in the quarter.
The enormous revenues generated by video entertainment are not going to disappear anytime soon.
Mobile phone entertainment generated by peer groups is predicted to become part of daily life.
