SP will undertake a three pronged marketing strategy used to generate awareness for SP and skate skiing in general.
Although sex can indeed sell, Mr. Graf said, it is not enough on its own to generate awareness for an up-and-coming brand of beer.
For one thing, "Discovery has probably spent $100 million in advertising and marketing support for the show," he added, which should help generate awareness for the Dirty Jobs line.
And "Discovery has probably spent $100 million in advertising and marketing support for the show," he adds, which will help generate awareness for the Dirty Jobs line.
The campaign, by an Austin agency named Door Number 3, takes a humorous tack to generate awareness for SH 130 and encourage drivers to try it instead of their regular route, Interstate 35.
To help generate awareness for the One-Second Theater campaign, Ms. Hu said, it will be promoted in announcements during TV series sponsored by General Electric and in comic "teaser" banner ads on Web sites like gawker.com as well as the sites of print publications like The Hollywood Reporter (hollywoodreporter.com) and Variety (variety.com).com
Starting from the top, Pinterest gives advertisers the ability to generate awareness for their brands or products — a sweet spot for Facebook.
The TaskRabbit partnership is smaller in scale, as it's focused on just two markets, but it could help generate awareness for the startup in some key cities.
The company already has the technology developed and ready to ship, but is raising funds on Kickstarter more to generate awareness for its new technology, which it's also selling direct to retailers.
