He talks like he fights, energetically, generating a buzz around him that few fighters have.
From his sexy photo shoots of scantily-clad teens in provocative poses to hiring topless male hunks as "greeters" at his flagship store in London, Mr Jeffries would always go the extra mile to generate a buzz around his brand.
When the Strokes, a sloppily stylish group of New York rockers, began to generate a buzz around the country with a sound reminiscent of some of the influential 1970's New York underground bands, ears began to turn eastward.
Part of the appeal of releasing an app is generating a buzz around it, hoping it'll take off and reach a wider, tech-savvy, international fanbase, which is especially likely now, while the trend is still a bit of a novelty.
She began catering birthday parties and other celebrations, generating a buzz about her food.
He's generated quite a buzz around the bass-heavy corners of the Internet, and earlier this week he released the video for his new single "Lollicops," which pairs the song's reggae-scented dubstep and trap leanings with a story about two crooked Islamabad cops looking for something to occupy their time.
When Mr. Platt accepted the Kendall-Jackson job late last year rather than take the more common path of sitting on corporate boards, teaching business school classes or leading a foundation, he generated a buzz among executives around the country.
He has figured out how to be controversial and generate a buzz revolving around his latest project; he has also figured out how to turn this polarity into a highly successful money-making operation.
Book of Mormon, however, very cleverly used social media to generate a real buzz around the show – enthusiastic tweets from celebrities and others were used on the show's advertisements, ensuring its juggernaut momentum before the first reviews were in.
Additional coverage could generate a positive buzz around the shares, spurring additional buying momentum.
