The pilot program "is the tip of the iceberg," said Gerardo Guzman, a director for Nielsen Games; eventually, he hopes to generate TV-style ratings.
"Bringing the companies together allows us to create a single platform that generates TV data along with movies, personal content, games and music data," he said.
Without its hot star, the war over Elian might have generated TV coverage as pro forma and meager as that of the pressing political debate over human rights in the more crucial Communist realm of China.
"That is when the focus really went toward generating TV money rather than matchday ticket receipts," he told BBC Sport.
"Both those clubs benefit from doing individual TV deals, which means they generate more TV revenue than any of the English clubs," Switzer said.
"If you look at what you can generate from TV content, it's still quite far from the economics of online video content.
While Herd hasn't seen anyone else use such an approach to automatically generate a TV script, he imagines somewhere in the blossoming field of artificial intelligence it was attempted.
Here, too, the revenue being generated remains a mere pittance compared to the vast sums that the networks generate from TV advertising.
That would generate more TV revenue, which would benefit both sides, and help the league take care of its preseason problem of meaningless games featuring players who won't even make the final roster.
If books can generate whole TV series, why can't they generate multiple movies?" Even if we give Jackson the benefit of the doubt and assume his decision to make three movies was propelled by artistic concerns, his financiers must be thinking about how the trilogy will affect their bottom line.
