generate leads

USAGE SUMMARY

The phrase "generate leads" is correct and usable in written English.
It is commonly used in marketing and sales contexts to refer to the process of attracting potential customers or clients. Example: "Our new advertising campaign aims to generate leads for our upcoming product launch."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

56 human-written examples

There are 3 main tools you need to generate leads: lead generation forms, pop-ups and finally, landing pages.

Forbes

Attorney General John Ashcroft said the letters might also generate leads from anyone familiar with their similar handwriting and language.

The New York Times

And it can generate leads and reinforce brands.

Harvard Business Review

In 1997, 1998, and 1999, NHCD employed a total of twenty e-mailers to generate leads.

Harvard University

In the three days since the shooting, investigators have shown a willingness to do almost anything to generate leads.

The New York Times

They were the early birds who used on-campus resources and personal networking to generate leads, interviews and offers.

The New York Times

The company sells software subscriptions that allow companies to track customer data, generate leads and coordinate marketing.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

4 human-written examples

The push notifications these ephemeral messages generate lead to frequent return visits.

TechCrunch

They also believed small businesses could reduce significantly the cost-per-lead ratio, by generating leads at a lower cost.

The Guardian

The sexual energy that this generates leads to Lennie and Francine checking into a room above a pub soon afterwards.

The Guardian - Books

Vincenzo Ravina shares seven tips for generating leads at a trade show or conference — without attending.

The New York Times

Expert writing Tips

Best practice

When aiming to "generate leads", ensure your content offers genuine value to your target audience. High-quality, relevant content is more likely to attract and convert potential customers.

Common error

Avoid using overly aggressive or spammy tactics in your attempt to "generate leads". These methods can damage your brand's reputation and deter potential customers. Instead, focus on building trust and providing valuable information.

Linguistic Context

The phrase "generate leads" functions primarily as a verb phrase, where "generate" is the transitive verb and "leads" is the direct object. It describes the action of creating or producing potential customers or sales opportunities. As Ludwig AI explains, it's a standard expression in marketing and sales.

Expression frequency: Very common

Frequent in

News & Media

40%

Formal & Business

30%

Science

15%

Less common in

Wiki

5%

Academia

5%

Encyclopedias

5%

Ludwig's WRAP-UP

The phrase "generate leads" is a common and grammatically sound expression widely used in marketing and sales to describe the process of attracting potential customers. Ludwig AI confirms its correct usage and provides context. It is most frequently found in news media and formal business settings. Alternatives like "attract potential clients" or "acquire customer prospects" offer similar meanings. Effective lead generation strategies emphasize valuable content and avoid aggressive tactics.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

attract potential clients

Focuses on the action of drawing in possible customers, differing slightly in emphasis from "generate leads".

acquire customer prospects

Highlights the gaining or obtaining of potential customers, shifting the focus from creation to acquisition.

develop sales opportunities

Emphasizes the creation and nurturing of chances for sales, adding a developmental aspect.

cultivate potential customers

Suggests a more gradual and nurturing approach to finding new clients.

procure qualified leads

Highlights the act of obtaining leads that meet specific criteria or standards.

drive lead generation

Focuses on the action of propelling or encouraging lead generation activities, changing the grammatical structure.

stimulate interest in products

Focuses on sparking curiosity in products with the intention of attracting new customers.

boost lead acquisition

Centers on increasing the rate or success of obtaining new leads, shifting the focus to enhancement.

expand customer base

Centers on increasing the number of active customers, differing slightly in focus.

find new business

Highlights the search for fresh clients or deals, changing the emphasis to discovery.

FAQs

What are some effective strategies to "generate leads"?

Effective strategies to "generate leads" include content marketing, social media engagement, search engine optimization (SEO), and paid advertising. Each approach should be tailored to your specific target audience and business goals.

What can I say instead of "generate leads"?

You can use alternatives like "attract potential clients", "acquire customer prospects", or "develop sales opportunities" depending on the context.

How does content marketing help to "generate leads"?

Content marketing helps to "generate leads" by providing valuable and relevant information to potential customers. This builds trust and positions your business as an authority, making prospects more likely to engage with your brand and eventually become customers.

Is it better to "generate leads" organically or through paid advertising?

The best approach depends on your budget, timeline, and target audience. Organic methods like SEO and content marketing are cost-effective but take time. Paid advertising can deliver faster results but requires a financial investment. A combination of both approaches is often the most effective.