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As in his previous book, the best-selling "Predictably Irrational," the experiments Ariely describes generate entertaining and often counterintuitive insights.
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For example, if students read narrative information with the goal to get entertained, they may generate less counterarguments than they would if their goal was to get informed.
We're all subject to these biases whether we want it or not and any of them can limit our ability to generate and entertain novel thoughts and ideas.
If people process narrative information with the goal to get entertained, they are supposed to generate less arguments against the message and, consequently, to be less resistant than if they would receive non-narrative information [ 32].
Leonard Blum, vice president for sales and marketing at the Icos Corporation in Bothell, Wash., said, "The goal isn't merely to entertain or generate a commercial people say they like".
Following the outcry, Mr Griffin issued a statement saying the article "was meant to entertain and generate debate, but the online reaction has obscured the main message that there are many inexperienced cyclists who need better training to be safe on London's busy roads".
Media practitioners were mostly motivated by the duty to inform the public, entertain and generate debate, and maintain the interest of the audience while generating income and goodwill from the public.
Apart from the interest generated by Fredkin's claim, entertaining the hypothesis raises a number of questions at the crossroads of physics and metaphysics (what is a natural law?), epistemology (what are the limits of physical systems predictability?) and the philosophy of information (what is the role of information in the physical world?).
"We have a mayor who refused to entertain ways to generate revenue and we have a governor who refused to assist us," she said.
The primary function of lotteries isn't to entertain people; it's to generate revenue for state government.
"If we can entertain and inform people and generate great return for advertisers we can have a much bigger, longer path.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com