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A well-placed source said: "This paywall is not being introduced to generate advertising revenues". Advertisers believe that the Sun's website audience can be reached by via rival free websites with wider reach, despite News UK shelling out more than £30m on acquiring the exclusive internet and mobile highlights of the Premier League matches in an effort to lure in subscribers.
Does advertiser skittishness mean user-generated video can't generate advertising dollars?
The issue has taken on more importance as services built around user-generated content become popular and generate advertising revenue.
A Trump interview generates ratings, and ratings generate advertising dollars.
In addition, Facebook may struggle to generate advertising revenue from the mobile space.
In other cases, smart city projects present opportunities to generate advertising revenue and branding.
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So is keeping readers and, especially, generating advertising.
Employees responsible for generating advertising revenue and those working in digital will be excluded.
It drives subscriptions and generates advertising for broadcasters, particularly in an increasingly altered media landscape.
Snopes sourced this to a site that mimicked ABC News to lure clicks to an underlying malware site, generating advertising revenue.
Style Bubble generates advertising, but scarcely enough, Ms. Lau said, to support her taste for Church's English brogues.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com