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"general market" is correct and usable in written English.
You can use it to refer to the marketplace in general, especially when talking about a specific market sector. For example, "The automotive industry has had a difficult year in the general market."
Exact(59)
The General Market, however, is not listed.
Here's what the battle over Smithfield General Market is not.
The general market rout turned ugly on Wednesday.
Buncheong, its prestige diminished, passed into the general market.
"The general market conditions have slowed down," he said.
Burnett continues as the general market Minute Maid agency.
The firm claimed it was performing well compared with the general market.
"On the Nasdaq, the small caps are getting hurt more than the general market.
So he watches minorities for insights he can use in ads aimed at the general market.
"But it's not a general market for all the American and European productions that can travel".
Similar(1)
GSD&M, Austin, Tex., also part of Omnicom, handles the general-market AARP account.
Related(20)
general merchant
general trading
general contracting
general merchandising
general marketability
general exchange
general stock
general niche
general commercialization
general value
general marketing
generalized market
general export
general competition
general business
attorney market
government market
organizations market
across the board market
umbrella market
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com