general customers

USAGE SUMMARY

"general customers" is a grammatically correct and commonly used phrase in written English.
It refers to the overall or average group of customers, as opposed to a specific subset or niche. You can use "general customers" to describe the target audience for a company or product, or to refer to the majority of customers in a certain industry or market. Example: "Our marketing strategy is designed to appeal to general customers, rather than targeting a specific demographic."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

16 human-written examples

But Mr. Iarossi said that, in general, customers seemed more determined to buy more Christmas decorations.

The New York Times

The industry has said that costs will not be passed on to general customers.

The Guardian

In this paper, a customised fashion design system is proposed for non-professional users (general customers) to create their preferred fashion designs in a user-friendly way.

Computer-Aided Design

In general, customers tend to be young: bloggers posing for photographs outside fashion shows, rather than the old guard of editors on the front row.

The Guardian - Lifestyle

If you look at the pain points that are common across all customers, in general customers in the entire industry are very concerned about the lack of transparency of the billing structure, the unpredictability of their billing, the overages, about the lack of flexibility of the contracts that tie them in, the lack of flexibility of decisions in their devices.

The New York Times

Enron's Dec. 2 bankruptcy filing is likely to cost Portland General customers an average of more than $500 each in excess payments already made that the utility eventually would have had to refund, according to a consulting firm, Regulatory and Cogeneration Services of Vancouver, Wash.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

44 human-written examples

Far better to big up the general customer experience and, only afterwards, drop in the hotels' sustainability credentials.

The Guardian

"The Dollar General customer is in a permanent recession, and we want to help them," its former chief executive Cal Turner Jr. said last year on Fox Business.

The Washington Post

Campaigns to encourage the adoption of ductless, single-room air source heat pumps among households with newer primary heating systems may increase general customer awareness of renewable cooling and heating options, priming further renewable-oriented customer choices down the road.

Yale University

This approach, however, is both labor-intensive and expensive, and it's also potentially misleading: It's hard to untangle the individual customer's quirks from general customer behavior.

Harvard Business Review

Accordingly, if hotel managers apply the H-SCI model instead of a general customer satisfaction survey, they can obtain a robust estimation of customer satisfaction, as well as extra information of post-purchase customer behavior to better manage customer satisfaction and achieve a competitive advantage.

International Journal of Hospitality Management

Expert writing Tips

Best practice

When describing your target audience, specify if you are referring to the "general customers" or a specific niche to avoid ambiguity.

Common error

Avoid assuming that all "general customers" have identical needs. Conduct market research to understand diverse preferences within your target audience.

Linguistic Context

The phrase "general customers" functions as a noun phrase, where "general" modifies the noun "customers". This phrase is used to refer to the average or typical customers of a business or service. As Ludwig AI points out, the phrase is grammatically correct.

Expression frequency: Uncommon

Frequent in

News & Media

37%

Science

33%

Formal & Business

30%

Less common in

Wiki

0%

Academia

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "general customers" is a grammatically sound and commonly used term that describes the typical or average customer, as confirmed by Ludwig AI. While seemingly straightforward, it is essential to understand the context in which it's used to avoid overgeneralizing customer needs. Although it enjoys a neutral register, its usage spans various contexts, including News & Media, Science and Formal & Business settings. By understanding its function and potential alternatives like "average consumers", you can utilize this phrase effectively in your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

typical clientele

Focuses on the typical or average group served, shifting from a descriptive adjective to a descriptive adjective.

average consumers

Replaces "customers" with "consumers", highlighting the act of consuming, and uses "average" instead of "general".

ordinary patrons

Uses "patrons" to emphasize regular users or supporters and "ordinary" instead of "general".

common consumers

Substitutes "customers" with "consumers" and "general" with "common", maintaining a similar level of formality.

regular shoppers

Specifies the context as "shoppers", implying a retail environment, instead of focusing on all types of "customers".

mainstream consumers

Implies that these customers represent the prevailing trends and tastes. Using "mainstream" instead of "general".

everyday users

Focuses on the user aspect of the customer, emphasizing daily usage, instead of a customer base. Replaces "general" with "everyday".

broad customer base

Rephrases as a "customer base", referring to the whole group. Using "broad" instead of "general".

standard customers

Emphasizes that customers meet particular requirements instead of a customer base. Using "standard" instead of "general".

public customers

Highlights customers who are part of the general public versus private clients. Using "public" instead of "general".

FAQs

How can I use "general customers" in a sentence?

You can use "general customers" to refer to the typical or average customer, such as: "Our marketing campaign aims to appeal to "general customers" rather than a specific niche."

What is another way to say "general customers"?

Alternatives include "typical clientele", "average consumers", or "ordinary patrons", depending on the context.

What is the difference between "general customers" and "specific customers"?

"General customers" refers to the broad customer base, while "specific customers" denotes a defined segment with particular characteristics or needs.

Is it better to target "general customers" or a niche market?

The choice depends on your business goals. Targeting "general customers" aims for broad appeal, while targeting a niche allows for specialized products and marketing.