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The metal is generally too expensive to make it marketable to the general consumer market, other than high-end products, particularly for the racing/performance market.
The idea to use a forbidden-fruit ploy to drive traffic to a Web site is indicative of the elaborate tactics marketers are using to appeal to specialized segments of the general consumer market, particularly those growing more sophisticated as they grow more resistant to traditional ad pitches.
Large scale acceptance of wearables in the general consumer market will surge in about 2005.
Such appeals to segments of the general consumer market are likely to intensify, not only because of the 2000 census but because of the 2001 economy.
The McDonald's co-op franchinees in Madison, Wis., chose Moroch Partners, Dallas, to handle their general consumer market account, which had previously been handled by Arnold Worldwide, Boston, part of the Havas Creative division of Havas.
"If these devices had been ready for the general consumer market five years ago, we probably could have taken advantage of them quickly," said Roger Fidler, the program director for digital publishing at the University of Missouri, Columbia.
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Because our products are unknown to the general consumer, marketing activities are vitally important.
One big area of opportunity is in personal security software and, and there's a broader interest in the general consumer device market, too.
However not aimed at the general consumer, but at the enterprise market.
"With safety being such an important topic on consumers' minds right now," said Ken Damato, the general manager for consumer marketing who adapted the product for consumer use, "we thought this new product really made sense".
Shortly thereafter he decided to inject capital into a wider range of financial firms, in an effort to loosen the markets for general consumer loans.
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