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Brand advertising features general brand depictions, such as brand logos, product line logos, or spokescharacters, in the absence of a focus on a specific product (for example, showing the company brand on a sign at a sponsored event, on a scoreboard, or on a soccer uniform).
But with so many entries, a general brand search, such as "Toshiba laptop," will bring back too many results.
Its General brand of snus is sold at about 500 cigar and tobacco specialty shops in the United States.
The term itself comes from the American philosopher John Dewey's name for his own more general brand of pragmatism, according to which the value of any idea is determined by its usefulness in helping people to adapt to the world around them.
PhoneDog Media declined to comment for this article except for this statement: "The costs and resources invested by PhoneDog Media into growing its followers, fans and general brand awareness through social media are substantial and are considered property of PhoneDog Media L.L.C.
But for general brand messaging, making the apps more game-like with rewards provided by advertisers is the way to go.
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And let's not forget the general brand-dilution that attends trying to sell everything under the sun.
"In general, branding like a Buddhist is a great opportunity".
In 2002 the Public shed the "New York Shakespeare Festival" designation, at least for general branding purposes.
Baseball forbids teams putting corporate names on uniforms, but Citigroup wanted the patch to evoke the company's general branding.
Developing television and online programming based on Condé Nast personalities, articles and general brands is the first priority, although movies are also a focus.
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