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A gaze influence on neural responses during reaching was demonstrated in superior colliculus (Stuphorn et al., 2000), cortical areas 5 (Buneo et al., 2002), 7m (Ferraina et al., 1997) and area PEc (Battaglia-Mayer et al., 2000, 2001; Ferraina et al., 2001), as well as in ventral premotor cortex (Mushiake et al., 1997) and PMd (Boussaoud et al., 1998).
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However, it remains an open question as to whether gaze influences natural behavior through providing better scene information, or if gaze direction actually exerts direct, metric influence on subsequent movements.
Men and women's attention to partners varied with partner attractiveness and this gaze attraction influenced their subsequent mate choices.
Even though we're not using it to burn crosses, it's influencing our gaze, it's influencing the way we look at and receive all kinds of stories.
Brain activation evoked by perception of gaze shifts: the influence of context.
The direction of gaze can also influence our identification, categorization and judgment of others [45].
In cognitive science, research has identified a number of ways in which the low-level visual features of a stimulus can influence gaze behaviour (Itti & Koch, 2001; Itti & Baldi, 2009).
We examined how low-level visual features (that previous research has suggested influence gaze allocation) relate to semantic information, namely the location of the character speaking in each frame.
Research with infants and children has suggested that low-level features influence gaze behaviour relatively more strongly in very young individuals than they do in adults (Frank, Vul & Johnson, 2009; Kirkorian, Anderson & Keen, 2011; Valkenburg & Vroone, 2004).
In order to determine whether the phone-holding posture also influences gaze, we recorded eye and head movements as volunteers looked about themselves spontaneously.
After a description of the factors influencing gaze behavior and a discussion of the relation between gaze, choice, and decision-making we present applications of eye tracking in the fields of packaging, label and menu design, in-store consumer behavior, emotional responses, and eating disorders.
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