Independent developers can help build bridges between your project and other popular technologies, increasing your project's usefulness and garnering exposure with other communities.
For example, in 2015 Volvo's "The Greatest Interception Ever" promo asked its fans to tweet using #VolvoContest during other car brand's Super Bowl commercials, garnering exposure without the television ad investment of its competitors.
Allison says that working with emerging designers lets them see what pieces sell, garner exposure for their brand, and enter the market without having to create a full line or be picked up by stores.
But one thing's for certain – voice introduces yet another opportunity to connect with customers and garner exposure via search.
Not only did the competition itself generate several highly effective message ads, but the "news" element of the contest itself and the predictable indignation with which it was greeted in some circles also helped garner exposure in the mainstream media.
Those who have good student films might also consider sending them to independent film festivals to garner exposure, she said.
Prior to the Digital Age, the greatest obstacle faced by artists trying to make a living, was garnering enough exposure for their work so that it could reach those who appreciated it enough to purchase it.
The show's competition, however, seems secondary; after all, the musicians are recording with Perry in her studio, benefitting from her guidance, and their original songs are garnering national exposure each week.
On New Year's Day, the 23-foot-tall basset hound, wearing a year 2000 party hat, received a prime slot near the beginning of the parade (16th of the 55 floats) thus garnering national exposure for Glendale by appearing early in the parade, before the networks cut to football bowl telecasts.
Insight from the data and collaboration with the community generates compelling content to garner additional exposure on traditional channels (earned) or for sharing by community members to their networks (social).
In the meantime, his artistic talents continue to garner him exposure within the art world's most prominent spaces, such as the 2017 edition of Scope Basel with Avant Gallery and the sacred Wynwood Walls in Miami.
