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A few months later, Hilliard started one, garnering coverage on CNN; celebrities like California governor Jerry Brown went on it.
But perhaps the more informative part of the story is garnering coverage using the company's internal resources and strengths.
I repeatedly heard that Slate PR is ignorant to the smaller, black media outlets and their importance in African-American celebrities garnering coverage.
In November 2013, Franklin was put to death in Missouri by lethal injection, with the anti-death penalty Flynt garnering coverage at the time for wanting to spare Franklin's life.
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The deaths of foreign correspondents typically garner coverage in Western media, but CPJ's more difficult task is to draw attention to the killing of local journalists around the world.
He has moved ahead of Mr. Bush in some polls, his fund-raising is vigorous, and he is garnering strong coverage in the local media, they say.
In rallying his supporters behind him and garnering positive coverage in the media, Obama's gambit has already proved a big success.
But of course, the fact that this was an offbeat, experimental title garnering positive coverage meant that it was always going to attract a very familiar kind of antagonism.
In both cases, organisers of the protests recognise the power and necessity of garnering media coverage of their demonstrations, but in the case of Bil'in and Nil'in the leaders of the resistance refuse to recognise the damage done to their cause every time a stone is thrown or a soldier attacked.
For the 4½ years between the site's creation and Johan Santana's first Mets no-no in 2012, NoNoHitters.com blossomed into the Internet's online gathering point for all things related to no-hitters, garnering press coverage in the New York Times, the Wall Street Journal, the New York Post and more.
Passenger rides are a well-established tool that PR departments use to garner more coverage before a new car is given to journalists for testing.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com