Independent developers can help build bridges between your project and other popular technologies, increasing your project's usefulness and garnering exposure with other communities.
For example, in 2015 Volvo's "The Greatest Interception Ever" promo asked its fans to tweet using #VolvoContest during other car brand's Super Bowl commercials, garnering exposure without the television ad investment of its competitors.
Assistant general manager Lawrence Gilman asserted that the new deal should establish him as Luongo's backup and garner more exposure to potentially facilitate a trade to another NHL team.
The In Your House pay-per-views were promoted at $14.95, which was cheaper than WWF's other pay-per-views, in an effort to garner mainstream exposure for the WWF after several years out of the spotlight.
And therein lingers the conundrum of citizen journalism: we report, write, blog, shoot and post our work to expose stories that the "elite media" dismisses, but secretly (or, perhaps not so secretly) we're also hoping to garner some exposure from them.
Prior to the Digital Age, the greatest obstacle faced by artists trying to make a living, was garnering enough exposure for their work so that it could reach those who appreciated it enough to purchase it.
The show's competition, however, seems secondary; after all, the musicians are recording with Perry in her studio, benefitting from her guidance, and their original songs are garnering national exposure each week.
Our national campaigns tend to garner more widespread exposure versus our smaller, hyperlocal campaigns – we've worked with DonorsChoose.org, Feeding America and World Wildlife Fund, to name a familiar few.
This is a society in which the apparent existence of an archetypal power dynamic between a man and a woman still garners more media exposure than any female politician.
Like designers who scramble to dress stars for the Oscars because of the exposure it will garner, travel consultants often name-drop when selling a resort.
