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The shirts were sold at the Yale Co-op, not at a Gant store on campus.
It was with equal parts anticipation and trepidation, therefore, that I approached the Gant store on Fifth Avenue and 51st Street.
If you're sick of the shows and actually want to spend some of your hard-earned cash you could do worse than pop down the road to the re-designed Gant store in Knightsbridge where you can pick up some fabulous chunky knits for the winter.
Which I suppose is handy if you live in the area and are hung up on having to walk more than five metres to get from the discount Gant store to that place where you can pay three-times extra to custom stuff a teddy bear, but not particularly welcome if you're interested in maintaining some of your city's cultural identity.
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And at more than 200 Gant stores worldwide, Gant is offering polo shirts, sweatshirts and caps with the Waterkeeper Alliance logo (all proceeds go to the group).
IN Gant stores right now, you can pick up a catalog with the cover line "Seasonal Stories," full of pictures of a healthy well-to-do-ish-looking family relaxing in various winter environments on what is presumably a vacation.
Print ads will run in the Yale Alumni magazine and a 40-page booklet explaining the company's historical connection to Yale and New Haven, and style tips will be available in Gant stores.
THE new Gant Rugger store on Bleecker Street — the first stand-alone retail outlet for the Rugger brand — channels factory chic from the company's manufacturing roots in New Haven, with exposed industrial piping and a sewing machine in front of the dressing rooms.
Stores like Old Navy, Gant, Brooks Brothers and Patagonia sell the kind of casual wear popularized by Lands Endd, and Sears has struggled with declining sales in its apparel division, where brands named after celebrities like Cheryl Tiegs have lost much of their luster.
Gant recently collaborated with the downtown store Jeffrey on a more form-fitting, fashion-forward line, but those items are not available in its own flagship.
Opening in central London today is Gant Rugger's first UK standalone store, which draws on the brand's six decades of design history to explore the history of its preppy classics which are now deemed vintage.
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