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But in the mainstream console and PC gaming sectors, the prevalent mono-culture relies on an ever-diminishing pool of staple concepts – war and sports games dominate the charts, and sequels, tie-ins and spin-offs are the norm; in creative terms, the industry is imploding.
Greengrass was speaking to the Guardian ahead of the launch of Breakthrough Brits, an initiative spearheaded by the British Academy of Film and Television Artsto offer publicity, career advice and mentoring to young people in the film, TV and gaming sectors.
The videogames industry is already lobbying to get the government to reverse the worrying migration of the UK's skills base to Canada, where government subsidies have established one of the strongest gaming sectors in the world (A case of arrested development, October 23).
Finally, Citigroup downgraded a batch of stocks in the energy and gaming sectors.
He has picked 29 sectors that he says have bottomed out, including the airline, chemical and gaming sectors.
In terms of which gaming sectors saw the most investment and M&A activity in 2011?
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Gaming is evergreen, and the mobile gaming sector is booming, with more and more games released every day.
The expansion, known as the Burning Crusade, is expected to be one of this year's top-selling games and may confirm World of Warcraft's perch atop the online gaming sector, one of the fastest-growing segments of the entertainment economy.
Dean also has extensive experience in the gaming sector, having previously served as Co-Head and a founding member of the Gaming, Lodging, and Leisure Group at CIBC.
Mr Beswick said that the computer gaming sector currently generated £3bn a year for the British economy, adding that games and software developers required skilled individuals to ensure their businesses thrived.
"The gaming sector has attractive economics.
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