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Of course, simply porting old console games onto new gaming medium and buying casual game developers doesn't necessarily seem like an innovative $3 billion plan.
In a major experiment and effort, The Smithsonian Museum of American Art will debut The Art of Video Games, an exhibition chronicling the 40-year evolution of the gaming medium as "a compelling and influential form of narrative art".
Its brilliant realisation of the Dark Knight in the gaming medium came at critics and gamers from completely out of left field.
Second, the previous instalment in the franchise, Revelations, saw the end of tenure for one of the most compelling, likable and engaging protagonists in the gaming medium: Ezio Auditore da Firenze.
It was a reminder that smartphones and tablets – because Android also played a vital role in Angry Birds' growth – were a new gaming medium that could spawn characters and franchises worthy of competing with far more established fare from the console, TV and film worlds.
Bogost asks a perfectly intellectual question about the direction of the gaming medium, about whether the focus on characters at the expense of expressive systems was a bad choice.
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More to come on that in due course" It's a pretty bold move and not just because tying the TV and gaming mediums together has met with limited success in the past – anyone remember Defiance?
As a medium, gaming is trying to come out of its teenage years and stop being regarded as mere entertainment.
Part of that has also been fueled by large e-sports gaming events — a medium that Razer is also looking to cultivate — which racked up 6 billion hours of gameplay time in 2016.
We spoke with the pair over email to find out more about MokMok and why indie gaming is the medium that matters.
Still, I'm glad it exists, because it's a testament to how broad and varied a medium gaming has become.
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CEO of Professional Science Editing for Scientists @ prosciediting.com