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When striking a deal for a mobile phone game based on the "Transformers" film, for instance, Glu Mobile dealt directly with the toymaker, without relying on Creative Artists's gaming expertise.
He now lends his gaming expertise to design sessions for a forthcoming line of Guitar Hero controllers, and his café au lait looks — he is the son of a white mother and a black father — to advertisements and packaging for Ant Commandos products.
The shift to the budget SIMPLE 2000 line meant Sandlot used its mecha gaming expertise to build something new and on a tight budget, though minus the mecha.
Three months ago, 6L already moved to buy Beijing-based social gaming company Smartron5, but apparently they felt there was still some mobile gaming expertise missing.
The company, which recently landed a deal with Motorola Mobility to power a social TV service for Motorola's devices, will be using Savage talent and gaming expertise to add interactive gaming features to Loyalize's platform.
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Similarly, Oculus also possesses deep cloud-gaming expertise, with its CEO (Brendan Iribe), Chief Software Architect (Michael Antonov) and VP of Product (Nate Mitchell) all previously working for Gaikai.
Tencent, for example, leveraged its gaming platform and expertise in smart devices to add the WeChat messaging app, now a daily obsession for more than a billion Chinese.
Games – gaming news.
It has also bought a handful of software companies with expertise in gaming and graphics technology.
Called the N-Gage, it is a direct challenge to Nintendo's handheld console, the Game Boy Advance.Just as Microsoft's understanding of computer networking could give it the edge over Sony in online-console gaming, Nokia's wireless expertise could prove a crucial advantage as mobile gaming evolves.
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