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Aug. 9-11 WHY Mountain bikers gather in the Berkshires for Pedro's New England Mountain Bike Festival -- three days of rides, clinics, games, product demonstrations and entertainment.
Euro RSCG Magnet in New York has formed a division, named PopWorx, to specialize in marketing in nontraditional realms like blogs, video games, product placement, events and branded entertainment.
"NetGames is way, way ahead of everyone else with its play statistics and player profiling technology," says Dean Hachamovitch, a Microsoft games product manager.
The company notably writes in the job description that the new Google Games product manager will be "significantly influencing Google's social platform", which means he or she will likely end up reporting to Vic Gundotra (SVP of Social).
The area has been much explored on the web, in video games, product design, and in the digital art world.
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Over three days, and in nine different workshops, participants created games, products, monuments, images and stories in an effort to reveal the texture and feel of emergent futures.
Dickinson: In the earlier days there was a mild disappointment that we were launching computers and not games machines but I think the games market eventually turned our machines into games products.
Interstitial and dedicated gaming styles will have to be catered for within the same game product, creating challenges for designers of the future.
There used to be a phrase in the ad game, "product as hero"; today it should read "man as moron".
According to Forrester Research, video game product placements will generate $705 million by 2005, money that can ease the cost of video game development.
Microsoft's revenue got an added lift from a popular new game product, Kinect, a $150 add-on for its Xbox consoles, which uses gesture recognition to allow people to play games with body motions instead of controllers.
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