GAMES PEOPLE PLAY Internet games combine digital distribution with thin-but-broad marketing.
"These games combine all the great elements of the Web: community and entertainment," said Michael Latham, senior director of production for Yahoo's entertainment and media group.
Following the travails of a secret society of assassins through hundreds of years of European history, the games combine acrobatic exploration with twisting conspiracy narratives and gutsy combat.
Essentially live-action puzzles (think the Crystal Maze or, for readers of a certain age, Knightmare), the games combine riddles and physical tasks, with the aim being to, well, escape from a room.
Sawel tells me that while both games combine the elements of luck, Zynga Slingo combines the serendipity of slots with bingo, while Zynga Bingo is the more traditional take on the local bingo hall.
For example, models based on signaling games combine elements of game theory, natural selection and information channels.
