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Microsoft expects to lose money on its XBox hardware, but make it back with services such as online multiplayer game networks.
The celebrity of South Korea's top gamers is carefully managed by game-TV pioneers like Hyong Jun Hwang, general manager of Ongamenet, one of the country's full-time game networks.
The Korean game networks already have a head start next door in China.
Consolemakers Sony and Nintendo each have their own online game networks, although they don't sell the blockbuster games that Steam does.
Nobody is ready for them, and Sega lacks the resources of Electronic Arts and AOL Time Warner, which have their own ambitious plans for online game networks.
It's currently used by mobile ad networks, game networks, analytics providers, developers and app testing systems, like TestFlight, for example.
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The company was incubated through YouWeb, which helped launch mobile game network OpenFeint and social gaming company CrowdStar.
The online game network includes a connection to arcade game centers operated by Sega and Namco.
On Sept. 7, the company will bring out its Sega online game network.
On Monday, Sony said its Sony Online Entertainment network had been exposed to hackers, in an incident related to the massive break-in of its separate PlayStation video game network.
The Zynga Game Network, the maker of popular online video games, is moving closer to becoming the next hot Internet initial public stock offering.
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