"Yes, it's expensive going their way, but they come our way every two years," said Guernsey's Island Games liaison director Jon Marley.
As well as chatting to fans in the pub ahead of the game, football liaison officers also make a point of mingling with fans during half-time.
Yet, as Lancaster has been suggesting, this slightly ignores modern realities, with all its leadership groups, radioed messages to the touchline from the coaching box and captains for every aspect of the game from defence to lineouts to referee liaison.
Employees sit by the phone at night to provide directions to games and postgame bar sites, and there are "liaisons" at each bar to keep the mood light.
Dangerous liaisons with good intentions: the matchmaking games in Emmanuel Mouret's romantic comedy "Shall We Kiss?" may backfire, but nobody is seriously hurt.
Morgan Romine, a former captain of the all-female team Frag Dolls, now works full time as an eSports liaison for Red 5 Studios, a video game maker based in California.
Levin worked for four commissioners -- Peter V. Ueberroth, A. Bartlett Giamatti, Fay Vincent and Selig -- serving as their liaison to the news media as the game expanded greatly but also confronted troublesome issues like work stoppages and performance-enhancing drug use.
"It isn't about just selling a $50 or $60 product at retail anymore," said John Smith, the top United States liaison to third-party publishers like Atari for Microsoft's game group.
Jonathan Russell, political liaison officer at the Quilliam thinktank, likened the plans to a game of whack-a-mole, arguing that they targeted the symptom rather than the cause of the problem.
You can either work directly with companies that manufacture game boards, tokens, and other game pieces, or you can engage a manufacturers' liaison to work with individual manufacturers on your behalf.
