Alcohol consumption and self-control of gambling behaviour.
"We therefore concluded that the ad was irresponsible and condoned and encouraged gambling behaviour that could lead to financial, social or emotional harm".
The commission's executive director, Richard Watson, said: "Instead of checking on the welfare of a customer displaying problem gambling behaviour, 32Red encouraged the customer to gamble more.
A complainant challenged whether the ad condoned or encouraged gambling behaviour that was socially irresponsible or could lead to financial harm.
Most gamblers now belong to the "AB social-grade category [the most affluent among the population]", according to the Commission's recent report, Trends in Gambling Behaviour.
It ruled that the ad must not appear again in its current form, adding: "We told the Health Lottery to ensure that their ads in future did not encourage or condone gambling behaviour that could lead to harm".
Research into workplace influences on the gambling behaviour of gaming venue employees found that Shiftwork was perceived by most employees as the key factor encouraging gambling by venue staff.
The Ladbrokes Lads are the essence of the advertising industry's 'sports betting guy'; that ability to worm his way into the public consciousness, thickly-coated in a certain larrikin appeal, normalising problem gambling behaviour as part and parcel of being one of the boys and enjoying the game.
"We don't want to promote excessive gambling behaviour through our support base and our players," Sweet said.
This finding may have psychological implications, that is, those types of drivers may exhibit psychopathic and/or gambling behaviour, and hence they continue to exceed speed even if they were fined in previous occasions.
Treatment outcome research relies on self-reported gambling behaviour.
