Aside from getting a big tick in the corporate social responsibility box, other companies use world record attempts as a way of getting coverage for a particular event or issue and because British people prize gallant failure above all things, it usually doesn't matter too much if you fail to smash the target.
It was a thing outside them, gallant and bellicose and clear — she wouldn't use fancy words like that, but some words, other words, would show up.
Amazingly, accusing the government of Ontario of grooming a generation of children to be molested by a former advisor to the Premier isn't the craziest thing that Cheryl Gallant has ever said.
Quite the contrary, the only thing right about it was Chisora's gallant 36-minute effort in the face of WBC world heavyweight champion Vitali Klitschko.
Gallant tried to show his love by doing the proper thing: He purchased a greeting card with a sappy message.
Though in Canada, at that time, there was really no such thing anyway; those who wanted to write - Mavis Gallant, Mordecai Richler, Margaret Laurence - left.
Unless he wins the damn thing; perhaps then we will discover whether we prefer a gallant loser or, to quote Murray's former coach Brad Gilbert, an 'ugly' winner.
According to Finty, Dench "doesn't like to talk about very emotional things," but throughout our day together at Wasp Green her gallant cheer was tested by small unsettling moments.
"This was a wonderful, gallant exercise," Moynihan said, "and with a difference of six thousand votes in New Hampshire things might have been very different".
