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Cognitive scientists have also found that people dislike losing something much more than they like gaining the same amount.
In an hourlong conversation, she talked about gaining and losing and gaining the same 50 pounds before realizing that she could do well as a plus-size model.
Such incentives may work better than simple rewards because people tend to be "loss averse"—that is, the pain felt upon losing a sum of money tends to be greater than the pleasure felt upon gaining the same amount.
Virgin Vodka A complementary spirit was born at the same time, but never came close to gaining the same traction – with other alcopop and energy drinks also failing to whet the appetite.
Most studios now want to prevent Apple from gaining the same power in video that it has in music, he says.Mr Jobs has only one media company as a partner so far, and not a very surprising one.
The reality is that we're living in a flat world where everyone from everywhere has the same technology and, with that technology are gaining the same skills to compete with anyone else.
Similar(29)
Tax capital gains the same as ordinary income.
Three years ago Rousteing, then 25, gained the same position at Balmain.
But some celebrities haven't gained the same applause.
Its eventual replacement, the Liberty, never gained the same respect.
But American firms did not gain the same right in India.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com