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For the modern marketer, gaining general awareness and driving demand generation efforts should not be seen as mutually exclusive.
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Mercury (Hg) pollution has gained worldwide awareness as a major pollutant of the environment.
Rather than detailed knowledge, the majority had general awareness of CAM, which was often gained through their research interests, rather than their clinical practice.
In a separate letter, an official at the Thai Ministry of Public Health added a revealing detail: the government of Thailand felt that the country would benefit from the study regardless of the results, since its scientists were gaining experience with HIV, its laboratories were being modernized, and general awareness of HIV/AIDS was rising.
As our fear of HIV has declined, so has general awareness of the condition.
There is a general awareness of the French Revolution and its relation to the American uprising.
"This will help build general awareness of Square.
A general awareness that volcanic hazards exist may feel insufficient.
And the issue isn't one of general awareness it seems.
Speed to innovation, speed to market and speed to general awareness in the public eye.
And general awareness of concussion care is spotty.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com