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When matched with a comparable group of companies that didn't participate in accelerator programs, those that graduated from top programs saw an acceleration in reaching key milestones, such as time to raising venture capital, exit by acquisition, and gaining customer traction.
To get there, the company needs to increase its market value by building an innovative product, gaining customer traction and generating revenue, eventually becoming profitable.
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Until then, there is a window for services like Airset (and others I've seen but can't write about yet) to gain customer traction.
As a company, 3M is at the forefront of a movement that appears to be gaining traction: customer innovation centers, typically located near company research facilities, that provide a forum for meeting with corporate customers and engaging them directly in the innovation process.
Entertainment-on-the-go is also gaining traction and customers now demand TV viewing that is not dictated by broadcasters, but by their viewing requirements.
Though companies looking to power energy-hungry data centers have often sought out hydroelectric power, which does not depend on fossil fuels and is generally inexpensive, fuel-cell technology is gaining traction, especially for customers who need an extremely steady power supply even during storms.
The company says that its offerings is gaining traction amongst enterprise customers who are looking to preserve data from social media outlets, and help backup data in the cloud.
Its smartphones and tablets are at last gaining some traction, with the help of one simple, customer-centred innovation making them waterproof.
The rise of social responsibility Companies that support causes are gaining traction with the Millennial customer.
"Venture capitalists are concerned that young companies are going to have difficulty gaining traction in terms of customers and revenues," he said.
On-demand valet startup Luxe is only a few months old, but it's gaining significant early traction with customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com