Such outsider groups tend to be newer and sometimes promote radical causes; they usually lack key contacts with policy makers and major financial resources, and they often focus their energy on grassroots efforts, which may include letter writing or Internet campaigns or public demonstrations to gain media coverage (insider groups may also use such methods).
Rather than trying to gain media coverage through ineffective press releases of a time gone by, it's critical for PR professionals and marketers to embrace new and different ways of getting news about our offerings and accomplishments to our audience members.
Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly, is a sure fire way for you to get noticed.
Having a great media list is an important start when looking to engage with the media and gain media coverage for your business.
The story quickly gained media attention in the United States, and the survivors' accounts received a great deal of coverage including prominent magazines such as Time and Life.
Following the performance, Carey gained heavy media coverage for her apparent weight gain, leading many to suspect her pregnancy with husband Nick Cannon.
But the G4S bosses repeatedly denied they were aware of any complaints from asylum seekers prior to the story that gained much media coverage last week.
The campaign gained widespread media coverage, massively boosted the number of petition signatories to more than 100,000 and extended our reach with more than 113,000 video views.
