All this comes amid a hot time for shares of publicly traded boutique investment banks, which are gaining big traction as the deal market heats up.
The only organic way to really gain big traction is to the the top charts, but to do that you need to hit a threshold of installs.
"But, there is an opportunity here for social enterprise to gain much bigger traction... social enterprise is an obvious next step," she adds.
So far, the markets where these voice messaging services have gained traction are big adopters of cellphones and text messaging, said Krishna Baidya, an industry manager for Asia-Pacific information and communication technologies at Frost & Sullivan, a market research company.
But abortions are practically free in Russia, so the effort, which includes TV spots, has gained little traction outside big cities.
For a relatively small startup, Huddle's product has gained significant traction, with big-name customers including Procter & Gamble, Edelman, Disney and HTC.
Now the San Francisco-based startup has gained enough traction to find another big investment for itself.
Stripe has been especially successful in gaining traction with big e-commerce players, and earlier this month signed a deal for Shopify integration, which was notable.
However, with Airtime unable to gain traction and big players like Google investing heavily in the space, being successful while staying independent may have been tough for the team.
"In Asia-Pacific the big projects, big procurements gaining traction are ones where it's more about high altitude reconnaissance.
