So will the new legion of fans he gained at the United States Open on Friday night.
Citigroup was once again among the day's most heavily traded stocks, gaining 1.9% at midday.
In markets news, U.S. stocks were continuing to gain ground at midday, after a surprise drop in last week's initial jobless claims, and an inflation-contained December Consumer Price Index.
Mr. Goodlatte will also join Bloomberg's "Capitol Gains" at noon Eastern.
Tom Vilsack, the secretary of agriculture, will join Bloomberg's "Capitol Gains" at noon Eastern to talk about genetically modified wheat.
Gov. Phil Bryant, Republican of Mississippi, will join Bloomberg's "Capitol Gains" at noon Eastern time to talk about the health care law.
The stock gave up some gains at midday on Friday, falling below $40 a share after initially rising as high as $45.
Mr. King will also appear on Bloomberg's "Capitol Gains" at noon Eastern to talk about Boston and the ricin scare in Washington last week.
Jane Harman, president of the Woodrow Wilson International Center for Scholars and a former California congresswoman, will join Bloomberg's "Capitol Gains" at noon Eastern to discuss the government's reliance on contractors.
Gutierrez, former commerce secretary and former chief executive of Kellogg, will join Bloomberg's "Capitol Gains" at noon Eastern to talk about the economic implications of immigration reform.
On Bloomberg's "Capitol Gains" at noon Eastern, Representative Steny H. Hoyer of Maryland, minority whip, will share his thoughts on the budget and immigration reform.
