Exact(6)
Edwards and colleagues found six studies that investigated loss versus gain framing on uptake of screening (i.e., describing the risks or disadvantages of not being screened versus describing the benefits or advantages of being screened) [3].
The findings show that a match between loss framing and low-construal referencing point (e.g., family-referencing), and a congruency between gain framing and high-construal referencing point (e.g., bear-referencing) lead to higher risk perception and behavioral intentions.
Uptake of screening was more likely with loss framing compared to gain framing (OR 1.18, 95% CI 1.01 to 1.38 for 4 studies).
"No" –Criterion 4: Loss and gain framing is balanced?
For instance, information framed in terms of relative risk or loss framing is more persuasive than framing in terms of absolute risk or gain framing.
The challenge for Pantalon (plus "collaborator Rachel Kranz") was to spin this out into an entire book, so we get lots of illustrative examples and appeals to apparently robust scientific results that support the strategy (eg on autonomy reinforcement and "gain framing").
Similar(53)
However, third variable analyses demonstrated that the superiority of the gain frame was partially suppressed by lower fear responses and poorer information recall within gain framed information.
Hence, gain framed messages are recommended for prevention campaigns at least when no risk factor is salient.
Previous research has indicated that for health promotion messaging, "gain" framed messages, where the benefits of a procedure or action are emphasized make individuals more receptive to undertake the procedure or behaviour than approaches that emphasize a loss frame [ 38].
The results showed that speed was lower when a message was displayed than in the control condition, and when the message was gain-framed rather than loss-framed.
Findings suggest that the most influential messages focus on knowing effective treatment is available (86% gain-framed vs 77% loss-framed); preventing pregnancy complications (79% gain- vs 71% loss-framed); and maintaining typical daily activities during menstrual periods.
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