However, third variable analyses demonstrated that the superiority of the gain frame was partially suppressed by lower fear responses and poorer information recall within gain framed information.
Hence, gain framed messages are recommended for prevention campaigns at least when no risk factor is salient.
With this additional SNR gain, frame durations as short as 30s are possible while preserving reasonable image quality.
Our results show that a loss frame (compared to a gain frame) exacerbates managers' self-serving biases and increases the 'transfer price expectation gap' between buyers and sellers.
The participants tended to choose more risky options in the gain frame and more safe options in the loss frame after the right anodal/left cathodal tDCS.
Enhancing the activity of the right dorsolateral prefrontal cortex significantly decreased the participants' degree of risk aversion in the gain frame, whereas it increased the participants' degree of risk aversion in the loss frame.
These findings extend the notion that DLPFC activity is critical for risk decision-making, indicating an asymmetric role of the right DLPFC in the gain frame vs. the loss frame of risk decision-making.
We studied whether bifrontal transcranial direct current stimulation (tDCS) applied over the right and left prefrontal cortex can change the balance of risky vs. safe responses under both gain frame and loss frame.
The findings show that a match between loss framing and low-construal referencing point (e.g., family-referencing), and a congruency between gain framing and high-construal referencing point (e.g., bear-referencing) lead to higher risk perception and behavioral intentions.
Uptake of screening was more likely with loss framing compared to gain framing (OR 1.18, 95% CI 1.01 to 1.38 for 4 studies).
