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This type of "gain frame" can promote greater collaboration.
However, third variable analyses demonstrated that the superiority of the gain frame was partially suppressed by lower fear responses and poorer information recall within gain framed information.
Our results show that a loss frame (compared to a gain frame) exacerbates managers' self-serving biases and increases the 'transfer price expectation gap' between buyers and sellers.
The participants tended to choose more risky options in the gain frame and more safe options in the loss frame after the right anodal/left cathodal tDCS.
Enhancing the activity of the right dorsolateral prefrontal cortex significantly decreased the participants' degree of risk aversion in the gain frame, whereas it increased the participants' degree of risk aversion in the loss frame.
We studied whether bifrontal transcranial direct current stimulation (tDCS) applied over the right and left prefrontal cortex can change the balance of risky vs. safe responses under both gain frame and loss frame.
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Hence, gain framed messages are recommended for prevention campaigns at least when no risk factor is salient.
In another study, she said, people expressed more willingness to recycle in the present in response to loss-framed messages, whereas they showed more willingness to recycle in the future in response to gain frames.
Results indicated that, ceteris paribus, gain frames were superior to loss frames in increasing positive attitudes towards climate change mitigation, and also increased the perceived severity of climate change impacts.
The findings show that a match between loss framing and low-construal referencing point (e.g., family-referencing), and a congruency between gain framing and high-construal referencing point (e.g., bear-referencing) lead to higher risk perception and behavioral intentions.
According to theories on preference construction, multiple preferences result from multiple contexts (e.g., loss vs. gain frames).
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