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Responses about what individuals prefer in this hypothetical study may not correspond perfectly to actual future preferences or preferences in other studies.
We examine consumer certainty of future preferences and overconfidence in predicting future preferences.
The assumption is that a customer's past choices are the best predictor of future preferences.
We define overconfidence in predicting future preferences as: the difference between actual accuracy at predicting future choices and stated certainty of future preferences.
We find that overconfidence increases with the level of stated certainty of future preferences.
We proposed retrospective assessment as one potential means of clarifying what future preferences might be.
Similar(26)
This minimal cross-contamination (<5 ppmv) was considered acceptable for future preference studies.
The problem is that we are bringing up children on processed foods that shape their future preference for salt.
Or that "future preference," which once seemed to define the United States, is yielding to something more like fatalism and resentment?
To explore the nature and severity of side effects and future preference of intradermal versus intramuscular influenza vaccination in healthcare workers.
This fact supports the use of visual presentation methods in future preference studies as well as in participatory forest planning projects.
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