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While the future of Snapchat is uncertain — will they be able to sell ads, deliver ads without ruining the user experience, capitalize on in-app purchases, or sell itself in early 2014?
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Video calling was already a feature of Snapchat.
And, while 10 years ago we may have been wary of cross pollination between the entertainment and technology industry, it's refreshing to see a hip hop star taking time out of his day to talk about the future of Apple or Snapchat.
But messages that include little actual messaging seem to be the wave of the future, and Snapchat is leading the way.
Pundits like talking about how Snapchat is the future of media (plus video, plus augmented reality, plus the industry of your choice), and it's attracted some big names to Discover, its section for news stories.
Some investors say they buy into Spiegel's vision that Snapchat represents the future of TV, an on-the-go distribution service for content from both media companies and amateurs.
Sick of Snapchat?
I am the Werner Herzog of Snapchat.
I think I've heard of Snapchat.
I think that's really the essence of Snapchat.
"The beauty of Snapchat is the rawness of the content," said Ben Anderson, who advises brands and musicians on using Snapchat.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com