In addition, professional marketing associations, such as the Direct Marketing Association, have promulgated a set of professional standards for their industry, including a requirement that marketers provide consumers with the opportunity to modify or decline future mail or e-mail solicitations.
This study provides researchers with lessons for future mailed surveys.
For the party, it's a way of capturing e-mail addresses for future mailings in the fall campaign and a way of building enthusiasm.
"We're very optimistic about the future of mail because mail has great value," said Susan Plonkey, vice president for sales.
From payment options for receiving emails to new ways to organize and share mail, the future of mail as a productivity tool is still largely unwritten and it's interesting to see companies like Geronimo and Superhuman trying to fix a broken system.
So far, the bills in Congress say that it is enough to let e-mail recipients opt out and to give them an easy way to avoid future e-mail.
Gilt has been putting banners atop daily e-mails that say, "Drag and drop me into your Primary tab!" If people do that, future e-mails from the same sender will appear there.
Under the law, senders must also inform recipients of how to opt out of receiving future e-mail messages.
Please note that this auto-response should not be perceived as granting you permission to send any future e-mails, of any length, for any reason.
Congress must act now to give postal management authority to create a sound financial footing for the future of mail communications.
