It was commissioned by telecoms company O2 and produced by consultancy The Future Laboratory.
"Food today is all about exploration and innovation," says Martin Raymond, co-founder of research body The Future Laboratory.
Future Laboratory's research showed that today's under-10s see no difference between their on- and offline lives.
Trend forecasting agency The Future Laboratory recently revealed a number of buzzwords to reflect the state of tomorrow.
According to a new report called The Spirit Of Adventure by consumer trends think-tank the Future Laboratory, it's the latter.
"Fashionability of product is beginning to change," said Chris Sanderson, a director of Future Laboratory, a trend-forecasting group based in London.
Martin Raymond and Chris Sanderson, co-directors, The Future Laboratory ("The job of The Future Laboratory is to bring the future to you") Armchair movie moguls "Digital downloads, broadband, digital projectors and the growing number of people having flat-screen TVs and surround-sound installed in their homes will lead to home cinemas and screening areas becoming increasingly popular.
"Brands are realizing that influencers are more powerful than an advert," explains Lucie Greene, an editor at the Future Laboratory, a forecasting agency in London.
Such activities were recommended to some 300 British brands in October, at a briefing given by The Future Laboratory, the trend-spotting agency.
"Trends aren't transmitted hierarchically, as they used to be," explains Martin Raymond, co-founder of The Future Laboratory, a trend forecasting company.
