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The move is a sign of how companies are digging in further to tap revenues in the fast-growing world of e-commerce, which passed sales of $1 trillion for the first time last year and is projected to hit $1.3 trillion in 2013.
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To further understand how to tap into joy, famous whisky distiller Johnnie Walker commissioned University of California at Berkeley-trained psychologist and scientist Matt Killingsworth to study the connection between happiness and success.
Both the European and US PGA Tours are keen to tap further into what is a developing area in the sport, but the fact remains that golf is generally an elite game for the Chinese.
"The feeling is that there's scope somewhere to tap further into the superrich and more than one level where you can try that," said John Lawson, an auto industry analyst at Schroeder Salomon Smith Barney in London.
One of the aqueduct's southern branches terminates at Castaic Lake on the northern fringes of Los Angeles.Meanwhile, the Los Angeles Aqueduct from Owens Valley subsequently extended 40 miles further north to Mono Lake to tap additional run-off from the Eastern Sierra snowpack normally provides about a quarter of the city's needs.
According to media reports, O'Neal said that Merrill is aiming to tap further into its wealth management business for profits and plans to ramp up hiring U.S. financial advisers.
Another area will be to tap further into enterprise applications, many of which are built on social media premises and therefore provide a lot of unstructured data to tackle — 70% unstructured data, according to one estimate from McKinsey.
But at the same time, it is a signal of how some significant efforts are being invested to tap further into the evolving startup culture in the country, and to make sure there is mindshare at all levels concerning that.
For now, giving the "go ahead" to companies hoping to make money off of asteroids is the first step to furthering the technology necessary to tap into this new, potentially multi-trillion dollar industry.
"Inflows of domestic and export orders also showed some improvement in March, but exporters are having to tap markets further afield as conditions in the eurozone remain lethargic".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com