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I've written before here on Forbes.com about remembering that our fundamental responsibility as marketers is to create value for customers.
After all, people doing something to create value, rather than nothing, is the fundamental driver of growth in any economy.
Every business today is faced with the fundamental question that underlies Platform Thinking: How do I enable others to create value?
To lead in healthcare, to launch something new, to create value for your stakeholders, you need a fundamental understanding of markets and organizations combined with deep insight into healthcare's challenges.
So you have to create value.
We are in business to create value.
Manufacturing exists to create value.
"Our job is to create value.
The job is to create value.
Some begin working to create value.
The ability to create value?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com