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The stock market may be in general decline, but everything is still blooming in the land of mutual fund marketers.
Fund marketers and financial planners often speak of funds as "products".
"The fund marketers say you must have style purity to sell fund shares," says Bogle.
For better or worse, this creates a golden opportunity for fund marketers to lure savers into equity funds, many of which can boast double-digit returns returns in recent years.
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But the grand fund marketer of the world's carriers is the AMR Corporation, parent of American Airlines.
Victoria Gossage, a 28-year-old hedge fund marketer, said she recently attended a work retreat at Piping Rock Club, an upscale country club in Locust Valley, N.Y., and asked the concierge for a phone charger.
The Vanguard Group, the giant mutual funds marketer, has named the New York office of Young & Rubicam Advertising, part of the Young & Rubicam unit of the WPP Group, to handle a research project.
The free service also is funded by marketers and researchers looking to buy health data about consumers.
Trusted by hedge funds, retailers and marketers.
More marketers and fund-raisers will be hired to bolster those areas, orchestra officials said.
More marketers and fund-raisers will be hired, orchestra officials said.
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