He wants Soundhawk to be thought of as wearable tech — a functional fashion accessory that everyone might want, not a medical device that some people might need.
African commentators were bemused by this pledge, since most Africans live in modest but functional fashion, and much of what despair does exist can be traced to Wolfowitz's current and previous employers.
Functional fashion has become something of a buzzword in the apparel industry in recent years, and that is partly the result of marketing aimed at keeping consumers engaged with clothing that is designed to be disposable.
"The agreement will put the Postal Service on the cutting edge of functional fashion," a spokesman said in a press release announcing the birth of the "Rain Heat & Snow" brand of apparel and accessories.
Functional Fashion Robert Crivello and Savania Davies-Keiller, designers for DDC LAB, a clothing company that incorporates technologically advanced fabrics into their designs, have come up with a radiation-repellent material for sport coats and suits.
The garb will be on the "cutting edge of functional fashion," according to the agency.
I feel like there is no point in leaving my town unless I don't have to make the same set of functional fashion decisions every day.
In this case that turned out to be "intimate-apparel solutions," which means anything you wear under something else that's "functional and fashion-forward," Sturgeon says.
The cameras certainly don't look functional; he fashioned them from shoeboxes, toilet-paper rolls and plexiglass, polishing the lenses with toothpaste and cigarette ash.
Women can buy a la carte or sign up for the 'Fit Fashionista Club membership' and receive monthly deliveries of functional and fashion-forward activewear.
