Sentence examples for functional brand from inspiring English sources
Bonafont launched a slew of new flavored waters in different sizes over the past two years; Ciel plans to counter with new products in its flavored, mineralized and purified lines, as well as extensions of its Ciel+ functional brand, to court Mexicos growing ranks of health-conscious consumers.
Perceived quality influences functional brands more than prestige brands as prestige brand attitudes assume quality.
Functional brands experience less dilution than prestige brands, implying less risk and greater expandability than argued by previous authors.
We've found that symbolic brands can be more easily exported into nonadjacent categories than functional brands and can succeed in these categories when they consistently promote their core symbolic attributes.
WeChat's popularity highlights a movement towards functional brands among China's new generation of consumers.
Then, in 2001, it opened a series of starkly functional, rigorously branded stores around the world.
A preliminary qualitative study based on 30 face-to-face interviews has led to the development of a new conceptual framework including aesthetic (design appeal), functional (perceived quality), brand value (brand popularity), social (subjective norm) and cultural influences (mianzi).
Now, we readily acknowledge that for the small minority of truly image-driven categories, where products have minimal functional differentiation and brands serve as badges, branding can be integral to the sale.
Host of the architecture is of the functional, mass-produced brand of the last 20 years.
Facebook has forged a functional model for brand presences on social networks.
Red Bull has been amongst the most successful (and extreme) examples, taking a functional energy drink brand and building an experience ecosystem around the core idea.
