Yahoo! is an online-media company that prides itself on its fun-loving ethos and has built its business on open-source technology, whereas Microsoft attracts hard-charging geeks and makes its money from proprietary software.
And that's why my pick for a latter-day woodie wagon is not a literal interpretation like the Jeep Grand Wagoneer, but rather a vehicle that captures the woodie's fun-loving ethos: the Chevy SSR.
Startups around San Francisco pioneered an unprecedented fun and creative office ethos.
This past weekend, July 29-August 1, Beyond music festival in the Netherlands poked some fun at Berghain's ethos of constant rejection in the form of a mock, mini Berghain located inside the festival, complete with a facade modeled on the club.
Its friendly interface, cultivation of well-informed participants, fun 'see for yourself' ethos, and multiple choice points for users to participate and disclose or not are all geared toward building senses of self-empowerment and trust and allaying fearful associations [ 34, 35].
Eco-conscious fun-hoggery, as an ethos, a culture, a life style, and an industry, spans the world, and even rules some corners of it.
Besides Anonymous, Rustle League poke fun at the entire hacker ethos.
Rhinehart said that he liked the self-deprecating nature of the name, and the way it poked fun at foodie sensibilities: "The general ethos of natural, fresh, organic, bright — this is the opposite".
At a recent xoJane.com editorial meeting, snacks like fruit and Starburst candy seemed to precisely reflect the site's ethos: healthy and sensible or fun and utterly without nutritional value.
