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Mix and match, compare and contrast and throw around a lot of current art historical jargon with a few aesthetically fun concepts.
I haven't spent a huge amount of time with it, but the general consensus is that it doesn't quite handle its sprawling economy as well as its streamlined counterpart, despite having some fun concepts and styling.
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They assume sustainability is not a fun concept that will connect with customers so marketers end up overplaying green or social cause imagery creating associations that try the patience of most educated consumers (Mazda's association with The Lorax being a great example).
It's a fun concept but seems a bit too niche to make the Oxford Dictionary.
But DSPO's fun concept and features make it worthy new entry to the smartphone photography market.
All in all, @TweetNotebook is a fun concept, which reminds me of Nick Douglas' book Twitter Wit (which I enjoyed reading).
The bottom line is, the game should be a fun concept that can stand on its own legs.
2. MusicShake: This Korean-based company had an amazingly fun concept: letting folks make music without having any musical training.
Besides the "Hot Wheels" logo and special "flame" paint scheme, this fun concept has got yellow 18-inch wheels and Michelin Pilot tires.
I think it's a fun concept, but a foolish idea, to alert the future that nuclear waste is buried deep underground in a permanent geologic repository.
While a fun concept, player-perspective VR cameras might not offer the best experience, creating dizzying effects when viewed with VR headsets.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com