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Social media and technology company AdGent Digital has acquired ShortTail Media, a tech company with a proprietary platform that allows publishers to deliver video ads in a stand-alone full screen format from any Web page without the need for video content.
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Greystripe claims that its expandable-to-full screen format has some similarities to Apple's iAd format but will use Greystripe's proprietary iFlash technology deliver ads to the iPhone as HTML5.
It blends news, insight and commentary with multimedia content, in an easy to read, visually engaging, full-screen format, catching you up on the day in politics.
It says "verified" content will be "capable of being accessed in full-screen format with simple access using a remote control".
Spectacles could strongly benefit from Snap partnering with fellow apps or open sourcing to let others show its circular always-full-screen format in all its glory.
The company must rely on its highly engaging full-screen format and unique reach to western teens to convince businesses it's a must-have part of their ad mix.
You can then browse a redesigned News Feed and your Paper sections to read stories from friends, big publishers, public figures, and emerging content creators in a stylized full-screen format.
On the show, the acclaimed director stressed the importance of watching films in widescreen as compared to the very common (at the time) full-screen format.
"With the ability to utilize Facebook's fast-loading full screen Canvas format in Instagram Stories, marketers are able to use the creative versatility of Canvas to tell compelling brand and product stories," Instagram writes in a blog post.
Banner formats are a complement to Greystripe's full range of full screen ad formats.
Additionally, AdMob is also supporting full screen interstitial formats for tablets on iOS and Android.
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