A Monsanto ad really set me off with their "sustainable agriculture" full pager in the New York Times last week.
This was not David vs. Goliath, or even MySpace vs. Facebook, but the duelling ads were snappier than the usual corporate full-pagers — pious notes from Mobil and bar graphs showing the G.D.P. of Kazakhstan.
But today's Sun has a full-pager from Ms Burchill, standing in for Jane Moore.
Stateside, the National Hockey League shelled out for a full-pager in January, following a labor lockout that delayed the start of its games by a few months.
The Trucking Industry National Defense Committee ran a full-pager to point out that if the United States was attacked, railroads would be a primary target.
"A top 10 toy dog!" reads a recent full-pager for Bon Bon the Pomeranian, listing an assortment of triumphs under a picture of the animal panting atop some logs.
Both are GSM cell phones with hands-free headsets plugged into what are essentially the clamshell bodies of pagers with full qwerty keyboards.
On the top of your first page, put your full name, address, phone numbers, pager number, fax number and email address.
Now, they've morphed into on-call pagers and mini laptops full of digital content.
Once a major incident has been confirmed, they will be alerted via their pager to 'activate a full major incident response.' Their action card states they are to report to the Senior Nurse on the ward, assemble a list of all potential discharges, and manage existing patients on the ward.
Equipped with maps of the town they never get to see and sunglasses to protect their eyes from alien sunlight, they could trudge along in their colorful, smart casual uniforms and full battle regalia -- briefcase! laptop! cell phone! pager!
