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But fulfillment issues are particularly problematic.
Among them are finding staff with the time, expertise and interest to maintain the Web site; convincing donors that a retail operation will somehow advance a charity's mission; and, of course, dealing with the customer service and fulfillment issues that have brought even retail giants like Toys RR" Us to their knees in the online realm.
Meanwhile, it's dawned on Amazon that eBay had it right all along, by steering clear of the warehousing and fulfillment issues that have put Amazon in the hole for $2 billion.
Further literature exists that focuses on OC fulfillment issues, such as inventory management, allocation and control (e.g., Schneider and Klabjan 2013; Bhatnagar and Syam 2014) or capacity management (e.g., Xie et al. 2014), but it does not analyze the effect on distribution.
Even if the company was not involved with Kanye's decision to pull downloads, his website's crashing, and the subsequent fulfillment issues, its brand is associated with this release and its name is appearing on consumers' bank statements, due to it serving as Kanye's credit card processor for album downloads.
Other chains apologized for online ordering and fulfillment issues as well.
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"Our salespeople end up spending almost as much time on fulfillment-related issues as they do selling to customers,"Moffat says.
"For wineries, the process has gotten much easier in recent months," said Katie Schumacher, chief executive at New Vine Logistics, a fulfillment company that handles issues for wineries that range from shipping and packaging to navigating state laws.
Another accounting issue is fulfillment costs, like shipping, handling and warehouse expenses, which are a significant cost of doing business for many e-tailers.
I think that's a little short-sighted and Kickstarter is between a rock and a hard place on that one, but this fulfillment or follow-through issue is a real problem.
It aims to integrate different Web-based services across companies, as well as various lifecycle issues of product fulfillment, into a collaborative web of interactive commerce.
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