Since then, Mrs Okonjo-Iweala has brought to book several fuel marketers for overcharging the government for refined products they never delivered.
Fuel offers marketers advertising space on wall murals, bus shelters, benches and Metrolights, which are street-level panels on private property that are the size of bus shelters.
Mr. Farash, the trade ministry spokesman under Mr. Morsi, attributed the fuel shortages to black marketers linked to Mr. Mubarak, who diverted shipments of state-subsidized fuel to sell for a profit abroad.
At the time, Coastal was one of the largest marketers of heavy fuel oil for electricity generation in the Northeast.
The measure would cover marketers of gasoline, diesel fuel, crude oil and heating fuel.
Consumer data, marketers say, is the fuel that powers the Internet, driving ads that support free content and e-mail services, search engines and social networks.
While the print ad integration is sexy in the short term and is no doubt filling the minds and fueling the conversations of marketers everywhere, I confess I am not sure that augmented print ads are practical in the long term, at least not with the current viewing mechanisms.
Advertisers, marketers and retailers, worried that high fuel prices will crimp spending on holiday shopping later this fall, are moving up their Christmas pitches to begin even before the first heating bill has arrived.
With the right brand message and incentive delivered by the marketer, their desire for immediate gratification can fuel a transaction immediately.
HollyFrontier Corp. is an independent petroleum refiner and marketer which produces high-value light products such as gasoline, diesel fuel, jet fuel and other specialty products.
